U.S. Consumers Overwhelmingly Prefer Granite over Any Other Countertop Surface For Dream Kitchen, New Survey Shows
A new national survey finds that by
overwhelming majorities U.S. consumers prefer granite countertops to any
other countertop surface for their dream kitchen and believe that
granite countertops increase the resale value of a home.
The
survey of 2,021 U.S. adults aged 18+ was conducted by Harris
Interactive on behalf of the Marble Institute of America. It asked
respondents which countertop surface they would most want in their dream
kitchen. At 55 percent, “granite countertops” was by far the most
popular response, followed distantly by synthetic stone at 12 percent.
The survey was conducted Oct. 7 through 9.
When
asked how much they agree with the statement “granite countertops
increase the resale value of a home,” 90 percent of the surveyed
consumers either strongly or somewhat agreed.
“The
survey reaffirms what we have known all along: across America, granite
is the most desired countertop surface on the market today,” said Jim
Hogan, president of the Marble Institute of America. “After months of
inaccurate reporting and questionable research aimed at raising doubts
about granite, it is tremendously gratifying to know that consumers
continue to feel that granite countertops are as safe as they are
beautiful, practical and durable.”
In
fact, 84 percent of survey respondents either strongly or somewhat
agreed with the statement, “Granite countertops are among the most safe,
beautiful and durable kitchen counter surfaces on the market today.”
“The
results of the survey show that consumers’ preferences for granite
countertops are virtually the same across all regions, genders and age
groups,” Hogan said.
The
survey found remarkable consistency across the United States, with
minimal variance in responses from different regions of the country. It
also showed the appeal of granite was consistent among both age and
socio-economic groups.
About the Marble Institute of America
For
over 60 years the Marble Institute of America (MIA) has been the
world's leading information resource and advocate for the natural
dimension stone industry. MIA members include marble, granite,
limestone, sandstone, and other natural stone producers and quarriers,
fabricators, installers, distributors, and contractors around the world.
Methodology
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